Agency: Pingüino y Torreblanca // Creative Team: Toni Domènech / Nacho Montoya // Photos: Jordi Bosch
Madriz Hope Republic is a craft beer aimed at people of high purchasing power, who are modern and elitist. A beer from Madrid for people from Madrid (People with parents and grandparents from Madrid are called Cats). Inspired by the neighbourhood of Salamanca, the haute couture shops district of Madrid. The image has been treated as a fashion brand to make the consumer enjoy a quality product, different and that has been treated in a very special way.
