Agency: Pingüino y Torreblanca // Copywriter: Nacho Montoya // Art Director: Toni Domènech // Illustrators: Dani de Julio and Toni Domènech
Copy: It seems cool, but it can destroy your life.
The municipality of Las Rozas wanted to reduce the consumption of drugs and alcohol among minors during their holidays.
Teenagers often do the opposite to standards. That’s why we wanted to make a very attractive poster that would catch their attention.
Once they approached it they immediately could see that it was not that cool to be on drugs.
